is free advice to all political parties and not just what the initials suggest. Those who do not take advantage of it would lose out.
Excerpts:
When entrepreneurs or businessmen ask me what’s the point of using New Media, I tell them about the “BEG” approach (I know, an unfortunate acronym).
You use New Media for Branding (your company), Engaging (your audience) and Getting (your message across).
I hadn’t bothered to create an acronym for political uses of New Media but last night over a dinner conversation, a political analyst friend suggested one to me. He calls it the “DAP” approach.
Interestingly, he was not linked to the DAP (but rather, to a party in the ruling coalition) and the letters in his acronym have nothing to do with the Democratic Action Party — which like other Pakatan Rakyat parties, has a non-existent New Media strategy.
His “DAP” stands for Defend (your position), Attack (your opponent) & Promote (your message).
My analyst friend told me he’s figured out that these three things should be the goals of New Media for any political party.
What he hasn’t figured out yet, he says, is how to make them work. Since he was kind enough to buy me dinner, I’ve decided to give it some thought and here’s what I came up with.
http://freedomvirus.wordpress.com/2009/09/08/the-dap-approach-to-new-media/
How should we judge a government?
In Malaysia, if you don't watch television or read newspapers, you are uninformed; but if you do, you are misinformed!
"If you're not careful, the newspapers will have you hating the people who are being oppressed, and loving the people who are doing the oppressing." - Malcolm X
Never argue with stupid people, they will drag you down to their level and then beat you with experience - Mark Twain
Why we should be against censorship in a court of law: Publicity is the very soul of justice … it keeps the judge himself, while trying, under trial. - Jeremy Bentham
"Our government is like a baby's alimentary canal, with a happy appetite at one end and no
responsibility at the other. " - Ronald Reagan
Government fed by the people
Career options
Corruption so prevalent it affects English language?
When there's too much dirt...
Prevent bullying now!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment