“At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.”
On Friday Apple CEO Tim Cook made the apology few expected. He admitted the company’s hugely controversial iOS6 Maps were not up to scratch. It was an honest admission few had expected. More surprising, however, was Cook’s decision to go a step further and suggest third party alternatives: “While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.” Yes, he included Google.