Saturday, April 05, 2014

When the timing of an article sucks

"AirAsia has apologised over an article published in the April edition of its in-flight travel magazine which suggested its “skilful pilots would never lose a plane”, saying it never intended to refer to missing flight MH370."

"The article angered netizens soon after a photo of it from the airline's in-flight magazine Travel 3Sixty, made its rounds on twitter.

The photo showed the last passage in the article which reads: "Training and Preparation – Pilot training in AirAsia is continuous and very thorough. Rest assured that your captain is well prepared to ensure your plane will never get lost. Have a safe flight.”

As a monthly contributor, he said, Lim prepared all of his articles months in advance before the magazine goes to print. The magazine’s April edition was printed well before the plane went missing.

"Unintentionally and regrettably, the current issue carries an article that discusses about GPS and Radar, which was printed a month before its issue date.

"This is a truly difficult time for the nation and words cannot describe how I personally feel of this incident. It truly saddens me that this article was released at such an inopportune moment," he said. – April 5, 2014.

Source:
http://www.themalaysianinsider.com/malaysia/article/airasia-apologises-for-article-deemed-insensitive-in-light-of-mh370

This came soon after Hishammuddin's faux pas in his tweet which referred to MH370 incident as 'blessing in disguise'. It had to be deleted soon after when he realised his grave mistake.

Not sure if this old MAS advertisement was genuine... if so, it was most eerily, though unintentionally, prophetic...


Link

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